IN THE BEGINNING
I have spent most of my working life in the retail branding and product development segment. I decided to step away a few years ago to as we say"pursue other interests". I have always been a gardener and foodie so heading to the kitchen was a natural progression. However I still needed to satisfy that creative hunger that really never stops.
Over time I have been extremely interested in the the notion of African inspired living environments to the point of opening a gallery in Columbus Ohio and creating a online business that provided products and services. While it was reasonably successful (we broke even) it became overly time consuming and lacked the freedom I was looking for.
FINDING OUR WAY
Given the current trends for subscription food boxes I began to recognize and opportunity to combine my love for food with the ability to creating a gifting experience leveraging a unique but recognizable motif with a cuisine with a long history of defining American palette. Enter African-American Fusion. Many of the successful subscription box concepts concentrate on a particular segment or lifestyle. In the case of Arline Lewis we want to do more. By focusing our efforts on the various regions that make up the Pan- African experience we can tap into existing communities to build relationships that will provide us with the current inspirations and aspirations we will need to effectively advance the concept.
GET A GIFT, GIVE A GIFT
Our offer is built on the notion of sharing. What we know from our research is how critical is the level of churn, how long can you keep a client engage. When will they find that your offer no longer satisfy their needs. What we propose is a series of boxes that fit particular needs of the moment and the ability to keep the gift or to share it with family, friends and associates
EXPLORING THE DIASPORA
To produce the ultimate gifting experience Arline Lewis Gourmet Sweets will collaborated with regional Artisans and Chefs and others that share our ideas and objectives. These partnerships offer us a special opportunity to advance a common cause A new vision for African-American fusion cuisine.We will offer to our clients a unique collection of designer gift boxes that will in include a curated assortment of Pantry related food stuffs ie spreads, spices teas, grains and other custom blends along with among accessories kitchen gifts recipes, stationary and art
Each quarter we will focus on a different region that will give us opportunities to explore many of the cultural morries of that time and place. Each box is custom designed to reflect the distinct regions of each of the African- American Fusion experience. We will explore Gullah, centered in the low country of South Carolina, Creole emanating from the New Orleans basin, the Caribbean with a eye on Jamaica and Moecha, whose roots are from Bahia, Brasil and the Urban sensibilities of places like Harlem Chicago and Detroit among others. Together we will create new tasting experiences and provide inspiration through our unique take on food stuffs and accessories.
GIFTS THAT CELEBRATE WHAT MATTERS MOST